Overseeing four agencies as Group CEO - with Andrew Southcott
Update: 2025-02-18
Description
How do you motivate diverse leadership teams across an agency group?
Andrew Southcott is the CEO of Captivate Group, overseeing 4 independent agencies and a team of 120 people.
In this episode, Andrew shares how he:
- Adapts his leadership style to get the best out of everyone and get out of their way so they can excel
- Pushes a DEI agenda because of the noticeable improvements to their work
- Takes what he's learnt from his stand-up comedy side hustle and applies this to leading the group
- Encourages senior team members to look ahead and proactively work out how to apply their finite resources to solve problems
- Focuses on operations as each agency scales to ensure consistency in delivery
- Recruits different types of Managing Directors for start-up vs. scale-up phases for the group agencies
Andrew is passionate about building a great place with great people, delivering great work for great clients. And in this episode, he breaks down exactly how he does it.
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