In this episode, James gets straight to the point: too many professionals undervalue what they know, especially when it comes to sales. Whether you’re in IT, manufacturing or consultancy, your experience and insights have real value. The problem? Most people don’t own it.

James shares why recognising your expertise is a vital part of building credibility and standing out in today’s competitive market. He explains how your unique perspective is exactly what prospects are looking for, but only if you’re brave enough to talk about it.

You'll hear practical tips, real-world examples, and one simple exercise to help you identify your areas of expertise and start building a personal brand that gets noticed. If you’ve ever felt like you're not "salesy" enough or doubted the value you bring, this one’s for you.

In this episode:

• Your knowledge and experience already set you apart, if you let them
• A simple activity to uncover your own sales edge
• How to start building your expert status in your industry
• Real stories from James’ mentoring clients who turned their expertise into a USP
• The power of sharing what you know, consistently and confidently

Whether you’re new to sales or looking to elevate your game, this episode is your reminder that the knowledge you’ve got is more than enough; you just need to own it.

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Stop guessing!

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Enjoy the podcast, and why not get in touch to tell us what you would like James to cover in future podcasts by emailing hello@jameswhite.business If you've enjoyed the podcast, please give us a review.