P&G's 'Golden Pear Affair': Microsoap for Digital Audiences
Update: 2025-12-10
Description
Procter & Gamble, known for brands like Tide and Crest, is launching a 50-episode microsoap called The Golden Pear Affair, targeting digitally-savvy consumers on social media and a mobile app. This move is part of a larger trend towards microcontent, with companies producing short, episodic dramas for platforms like TikTok and Metas Reels. P&G aims to captivate viewers with high production values and engaging storytelling, subtly promoting their Native personal care products.
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