Pat O’Connell starred in the classic surf film Endless Summer 2 and competed on the world tour. He eventually transitioned into executive leadership positions at Hurley, the World Surf League, and he is currently president of John John Florence’s brand Florence Marine X. Needless to say, Pat has a unique perspective on the culture and the business of surfing. In this episode, we discuss some of the challenges of building a successful brand, hear how the North Shore has changed, and learn why competitive surfing will never be the new golf. Don’t miss a candid conversation with this industry insider and Momentum Generation alum.

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