PATENTS: Evelyn & Bobbie | The first underwire replacement bra in 88 years
Update: 2025-01-28
Description
In the US, only 12% of patents are granted to women. Evelyn & Bobbie founder, Bree McKeen, has six of them. With their biomimicking bras, Evelyn & Bobbie offers the world the first true underwire replacement. In exploring this theme of patents we’re focused on fashion innovations that give us permission to be our unequivocal selves. Let’s meet Bree and find out how she went from idea to patented invention - and why utility AND design patents are critical for protecting your brand.
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup
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