PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital

Update: 2022-09-28

Description

Product led growth has been around for a while, but it's popularity has skyrocketed over the last year. And more and more companies are now leveraging their products to drive customer acquisition and expansion. But what are some key mistakes PLG companies make?

In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Mark Roberge, Managing Director at Stage 2 Capital. He talks about the four phases of North Star evolution for PLG companies, why you must bring product and go-to-market together, and how to architect your pricing structure.

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PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital

#box-pro-ellipsis-172755622287593{-webkit-line-clamp:2;}PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital

PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital

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PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital