PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141
PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141Update: 2024-02-20
Description
Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor.
Using the PROACTIVE PROCESS you can process your idea into:
Purpose - What is the purpose of this business idea or marketing campaign?
Research - What research have you done? What experience do you have?
Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind?
Audience - Who are you going to sell to?
Content - What content are you going to create to sell this idea?
Turn-On - What channels are you going to use to market/advertise?
Ignite - What are you going to invest for the project/per channel/advertising/marketing?
Verification/Validation - How are you going to verify success?
Evolve - What could this idea/business/product evolve into? Whats the BHAG?
Using the PROACTIVE PROCESS you can process your idea into:
Purpose - What is the purpose of this business idea or marketing campaign?
Research - What research have you done? What experience do you have?
Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind?
Audience - Who are you going to sell to?
Content - What content are you going to create to sell this idea?
Turn-On - What channels are you going to use to market/advertise?
Ignite - What are you going to invest for the project/per channel/advertising/marketing?
Verification/Validation - How are you going to verify success?
Evolve - What could this idea/business/product evolve into? Whats the BHAG?
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