Paint Wars: A New Coat of Competition
Paints, a low-involvement category till recently, is suddenly a top draw for many large corporate houses, and has evolved well beyond wall paints to branded home solutions. As category leader Asian Paints and JSW battled it out, what’s making the sector so hot? Host Ratna Bhushan talks to A S Sundaresan, Joint MD & CEO at JSW Paints, and Manoj Menon, Head of Research & Consumer Analyst (Staples & Discretionary) at ICICI Securities.
Credits: Asian Paints, Nerolac, JSW Paints
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