Panera Bread's RISE Strategy: Revitalizing Fast-Casual Dining
Update: 2025-11-18
Description
Panera Bread, once a fast-casual dining leader, is revamping its strategy with Panera RISE to win back customers after years of portion reductions and cost-cutting measures. The new plan includes menu refreshes, improved value, enhanced service, and new restaurant builds. Changes like reintroducing pre-sliced cherry tomatoes and avocados, and offering new drinks, aim to reverse customer dissatisfaction and attract a younger audience. Paneras owners, JAB Holding, are eager to take the company public, making this turnaround crucial for their success in the competitive restaurant market.
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