Paramount's New CRO: Remaking Media Monetization
Update: 2025-10-09
Description
Paramount just made a HUGE power play, poaching Roku's ad guru Jay Askinasi to be their first-ever Chief Revenue Officer! What does this mean? A total shakeup of Paramount's ad strategy, uniting CBS, MTV, Paramount Plus, and more under one revenue-generating umbrella to compete with streaming giants. Get ready for a unified ad platform and a battle for your attention!
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
