While financial questions are certainly important when evaluating investment opportunities, understanding how a sponsor will behave and respond in difficult situations is equally crucial. In this episode, Brian discusses the importance of assessing potential investment partners beyond their financial track record and how investors can gain valuable insights into a sponsor's character. He has great suggestions for using proxies to gauge behavior and response to adversity and tackles a question many investors struggle with: what is your Uber passenger rating? Listen and enjoy!

[00:01 - 02:52 ] Opening Segment

• What is your Uber passenger rating?

• Savvy investors know financial questions to ask, but character evaluation is harder

• Using Uber passenger rating as a proxy

[02:53 - 05:19 ] Questions that LPs Don't Ask but Should

• Why your Uber rating could reflect your ability to manage relationships in business

• How a person behaves in a one-time relationship reflects how they treat others

• Valuing relationships, customer service, and effective communication

[05:20 - 07:28 ] Closing Segment

• Low ratings - The negative implications of running a company

• Why a five is unrealistic and a warning sign

Key Quotes:

"Your behavior and how you treat others in a one-time relationship can be a telling indication of how you value relationships and communicate with customers or stakeholders." - Brian Adams

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