Part 3: What Creates Value in a Business? | Cash Flow
Update: 2025-09-09
Description
This is Part 3 of Steve Coughran’s book Cash Flow. Steve reveals what truly creates value in a business: generating more cash flow than the cost of your investments. He explains return on invested capital (ROIC), why growth without strong returns destroys value, and how to measure whether your business is actually creating or burning cash.
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