DiscoverWhisk ManagementPastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry
Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

Update: 2025-06-23
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Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative.

Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. 


 


Today we’re chatting about:



  • Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions

  • How Emily faced burnout and decided to leave the industry and start running bake sales to make rent

  • Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works

  • Emily’s approach to pastry, workflow, and menu development

  • The importance of transparency as a business owner

  • How to determine the needs of your community and serve that through the way you do business 


 


Support Emily:


-Visit her website or follow her on Instagram

-Check out her Hotplate to place an order!


Also mentioned in this episode:

-The Malvern Buttery

-Emily’s studio-mate, Bake Bake Philly!

-Emily’s supper club


Support Blayre:


-follow the pod on instagram

-follow the pod on tiktok


-follow Blayre’s biz on instagram or check out the website

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Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

Pastry is Poetry, Pastry is Political, Pastry is Community: Emily Wilson | Em Wilson Pastry

Blayre Wright