Recently named one of “Time 100 Most Influential Companies of 2023,” Patagonia has been widely regarded over the years for its ground-breaking environmental and social practices. The company that pioneered corporate responsibility is now in its 50th year and has plans to thrive responsibly for another fifty.

The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years reveals how businesses and nonprofits can (and should) prioritize purpose over profit to restore and protect our home planet.

Written by Vincent Stanley, Patagonia's Director of Philosophy (also one of the company's original employees), with Yvon Chouinard, founder and former owner of Patagonia, the book challenges business owners and leaders to rethink their business in a time of cultural and climate chaos.

The advice is simple, but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers, and communities with respect.