Paul Lederer: “I was ambitious from a young age, but I was prepared to work - that's the bottom line for me. I was always prepared to put in, I never expected anything from anyone - I never got anything from anyone."
Tim Gilbert sits down with former CEO of Primo Group, and Chairman and co-owner of A-League club Western Sydney Wanderers, Paul Lederer to discuss his extraordinary career, and how hard work pays off.
Paul created a world class business with Primo. Anywhere you went in the world and you mentioned the name ‘Primo’ - everyone knew what it was. The success story of Primo started with 38 people, growing into an enterprise of 4,500 and exporting to 70 different countries, with Paul ultimately selling the business for $1.5 billion.
“Never lose faith. In business, in life, in football, you will lose and you better get used to it. You're not going to win them all, but it's how you handle the loss, what you learn, how do you make it better the next time. Have faith and ambition in yourself that you can do it better the next time.”