E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks, and churn-and-burn SEO hacks) may work briefly but ultimately destroy long-term results.

We talk:
- The 2012 Penguin update and how it nuked overnight success
- AI-generated spam content, backlink schemes, and what's happening now
- Why you cannot outsmart Google's detection teams
- The dangers of chasing short-term wins vs. the power of consistent, white-hat strategy
- How to focus, commit, and build a real business that compounds over years
- Real-world examples from founders, including my conversation with Julian Goldie
- The "pick one thing and stick with it for 10 years" lesson that could change your trajectory

Key takeaway:
Stop jumping from tactic to tactic. Stop trying to outsmart algorithms. Focus on sustainable practices, bottom-of-funnel keywords, and long-term commitment. That's how you win.

⭐️ The 𝕏 Post - https://x.com/ecomtryggvi/status/1994095261837152502

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Exciting Announcement
00:13 The Rise and Fall of SEO Tactics
01:50 Lessons from a Young Entrepreneur
03:49 The Long Game in SEO
04:10 Julian Goldie's Experience
06:59 Commit to Sustainable Practices
08:53 Final Thoughts and Personal Reflections

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #googlecoreupdate #inboundmarketing #marketingfunnel