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During the Cold War, selling soda to the Soviet Union wasn’t just difficult—it was nearly impossible. The ruble wasn’t convertible, capitalism was suspect, and Coca-Cola was seen as pure American propaganda. So how did Pepsi pull it off?

This episode unpacks one of the strangest business deals in history: how Pepsi broke into the USSR through bartering, traded soda for vodka, and—briefly—became the owner of a Soviet naval fleet. From Khrushchev’s televised first sip to submarines changing hands, this is a story about soft power, creative capitalism, and the absurd ways the Cold War was quietly negotiated—one can at a time. 

Bear Knuckles
If you work with your hands, listen up. Introducing Bear Knuckles — the best leather gloves ever mad

 Molly Bz - Unforgettable artisan-crafte
These aren’t your average cookies. Molly Bz brings bold, artisan-crafted cookies straight to your pa

Harpoon Brewery
The shop at Harpoon Brewery is packed with exclusive apparel, cozy hoodies, stylish accessories, and

 Savorista Coffee
(find them at SAVORISTA DOT COM) crafts premium decaf and half-caf coffee with full, rich flavor—wit

Strong Coffee Company
Get 20% OFF | Promo Code: INFOGO

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