PepsiCo's New Strategy: Cutting Prices, Innovating, and Boosting Growth
Update: 2025-12-09
Description
PepsiCo, under pressure from activist investor Elliott Investment Management, announces a strategic shift. The company plans to cut prices, eliminate 20% of products, and invest more in marketing. They aim to introduce simpler, natural ingredient products and boost innovation. This move is expected to address declining demand and improve growth and profitability.
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