PepsiCo Trims Product Line, Prices
Update: 2025-12-08
Description
PepsiCo, the snack giant behind brands like Cheetos and Tostitos, is streamlining its product line and reducing prices, following a deal with activist investor Elliott Investment Management. The company plans to cut nearly 20% of its offerings by early next year, using savings to boost marketing and improve value for customers. New, simpler, and more natural products like Doritos Protein and Simply NKD Cheetos are on the way. Elliott, which acquired a $4 billion stake in PepsiCo last year, praised the new strategy, focusing on affordability, innovation, and cost reduction for future growth.
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