We recently collaborated with Andrew Devlin, CEO at PitchHub. Here we discuss whether to perfect your core product or expand your suite and why.

Andrew shares a clear take. Go deep first. Build an exceptional core experience. Then expand. When the foundation is strong, everything else grows more naturally.

This is exactly how category leaders think. Focus creates clarity. Clarity creates authority. And one of the best ways to achieve clarity and authority is becoming a bestselling author. When you write a book, you distill your thinking into a clear point of view. You are no longer just another CEO with opinions. You become the go-to voice in your niche.

That is Benefit #13. Check out the full list of 25 benefits to becoming a bestselling CEO at: https://cariboustrategic.com/benefitss

Less than 2% of books achieve bestseller status. As a 2X bestselling author featured on the Amazon bestseller list for 64+ weeks as well as on BBC TV and in Times Square, and named a Top Consultant by the Product Marketing Alliance, I’m on a mission to help others become bestselling authors too. If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with my done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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#CEO #ThoughtLeadership #Bestseller #PersonalBrand #ProductStrategy #Startups