DiscoverThe Future of Media, Explained - from Press GazettePersonalisation is paying off for Hamburger Morgenpost
Personalisation is paying off for Hamburger Morgenpost

Personalisation is paying off for Hamburger Morgenpost

Update: 2025-09-24
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Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant.


This episode is sponsored by Kilkaya.


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Personalisation is paying off for Hamburger Morgenpost

Personalisation is paying off for Hamburger Morgenpost