Personalization, Member Engagement & Next-Gen Calculators with Appli's Tim Pranger
Update: 2025-03-08
Description
AI-powered chatbots are great for member self-service, but they "can't sell sh!t." That's according to Appli CEO and co-founder Tim Pranger. This sad state of affairs was the impetus behind the creation of Appli, a suite of smart financial calculators designed to drive member engagement. In this episode of TechSolutions4CUs, Tim explains some of the finer points of Appli, while sharing some of the insights he's gained over his first 20 years in fintech.
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