Join me, Daniel Paul, on a journey through the dynamic world of the automotive industry with Joe Brown, the marketing maestro of Frank Letter Auto Group, as we explore the impact of AI and the evolving digital customer experience. Joe brings a unique blend of familial automotive history and cutting-edge digital strategy to the table, recounting the transition from traditional marketing to today's tech-driven landscape. We get personal with Joe, learning about his espresso artistry and the story of a vintage 1972 Honda Coupe that's become a beloved symbol at his family's dealerships. Listen in as Joe shares how he shifted gears from a potential future in dentistry to revving up digital innovation in his family's storied business.

Our conversation also navigates the road ahead for the automotive industry, where AI doesn't replace but enhances the human touch in car sales, and the necessity of cybersecurity in protecting customer data. Joe and I discuss the push towards electric vehicles, the integration of AI with customer service exemplified by Gloria, the AI chatbot, and the challenges facing traditional dealerships in the wake of direct-to-consumer sales models. Learn about the importance of a unified data system and the value of maintaining customer relationships over time. Buckle up for an insightful ride into the future of the automotive industry, where the rubber of tradition meets the digital road of tomorrow.

(02:14 - 03:40 ) Legacy of Love

(11:02 - 12:31 ) The Power and Pitfalls of AI

(16:04 - 17:27 ) The Impact of AI Chatbot, Gloria

(22:38 - 23:37 ) Reducing Negotiation in Vehicle Pricing

(28:17 - 30:28 ) Automotive Sector's Billionaire Solution

https://www.giosg.com/podcast

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