Personalized Marketing Links x Advanced Analytics, with Scott Cate

Update: 2025-06-15

Description

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses.

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Personalized Marketing Links x Advanced Analytics, with Scott Cate

#box-pro-ellipsis-17650903435701{-webkit-line-clamp:2;}Personalized Marketing Links x Advanced Analytics, with Scott Cate

Personalized Marketing Links x Advanced Analytics, with Scott Cate

Alexander Sofronas

Personalized Marketing Links x Advanced Analytics, with Scott Cate