We recently collaborated with Milind Katti, CEO at DemandFarm. Here we discuss whether CEOs should personally interview senior hires or trust their teams, and why culture alignment often matters more than pure competency.

Milind shares how leaders closest to the vision must shape the cultural backbone of the company. That responsibility cannot be fully delegated.

Shaping the cultural backbone internally and externally is another benefit of publishing a bestselling book, because you create a reason for others to promote you. Your ideas travel further than your calendar allows. Partners, prospects, and even your team start sharing your thinking because it is packaged, credible, and easy to pass along.

The above is Benefit #17. Check out the full list of 25 benefits to becoming a bestselling CEO at: https://cariboustrategic.com/benefitss

If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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