Phillip Stutts, Political Marketer for Presidential Campaigns Talks Advanced Digital Advertising Tactics and What to Expect in 2020 Election...
Ep #91 - Phillip Stutts, a twenty-plus year political campaign marketer, joins the Marketing Geeks, Justin Womack and Andros Sturgeon, to talk about marketing political candidates, tactics used in the 2016 presidential election, and what to expect in the coming 2020 election in terms of advertising. Phillip has worked on two presidential campaigns including Bob Dole's in 1996 and George W Bush's second term election in 2004. He has experienced both victory and defeat through his marketing efforts and he has a ton of insights to share about what he's learned on his journey as well as to what has changed in the marketing landscape.
Beyond political marketing, Phillip Stutts has run a corporate marketing agency that has worked with Fortune 200 companies and he's written the book, "Fire Them Now: The 7 Lies Digital Marketers Sell... And the Truth About Political Strategies That Help Businesses Win." He also shares his battle with a rare, incurable esophageal disease and how he's fighting back. In this interview, you may learn of advanced marketing targeting tactics that are not widely discussed in the mainstream. We will talk about IP based targeting through concepts like geofencing and geofarming. It's a little nerve wracking to know how easy it is to get your IP data from as much as 5 years back. Some of these techniques may be controversial, but we think its important that everybody knows what they are to understand how it all works and recognize when these are being used on you.
Learn More About Phillip Stutts, His Personal Story, His Marketing Agencies, and His Book:
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