Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.

Pico might be the "Oculus of China" in more ways than one.

👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.

In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.

Timestamped chapters:

00:00 - Introduction

02:09 - Metaverse, Chinese vs Western understanding

07:23 - Comparison, Meta Quest vs Bytedance Pico

12:07 - Oculus founder

12:54 - Pico founding story

16:16 - Will Pico or Meta ultimately win?

18:00 - Pico physical stores

23:20 - Pico’s China funnel

30:16 - Pico’s livestream

32:10 - Pico WeChat Posts

33:25 - Pico's Weibo

34:20 - Pico on REDBOOK

36:18 - KOL Pico Campaign

37:06 - Pico WeChat Ad

39:03 - Regulatory policy, implications for Meta

41:54 - How Quest could sell to enterprise users in China

44:23 - Protecting IP

45:59 - Being competitive in China

47:30 - Pico’s esports play

LINKS:

📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter

🚀: Grow in China with the help of our full stack China agency: Quickeast.com

📚 : Learn more from the ChinaAdLibrary.com

Hosted on Acast. See acast.com/privacy for more information.