In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.

 

 

Key Takeaways

• The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.


• The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.


• Each element has several components that must be addressed to create a comprehensive marketing strategy.


• The framework helps businesses simplify and organize their marketing strategy.

 

Chapters

[00:00 ] Introduction to the Duct Tape Marketing Snapshot

[02:24 ] The Three Core Elements of a Marketing Strategy

[03:15 ] Addressing the Key Components of Brand Strategy

[05:36 ] Building a Growth Strategy: From Awareness to Lead Conversion

[09:48 ] Mapping the Customer Journey in the Customer Strategy

 

This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts