Pinterest's AI Strategy: Cost-Effective & Agentic Commerce
Update: 2025-11-05
Description
Pinterest's CEO, Bill Ready, discusses how open-source AI models are helping the company manage costs while expanding its visual AI capabilities. Despite a weaker-than-expected holiday shopping season and a drop in stock price, Ready emphasizes the potential of AI and large language models to maximize profits without significantly increasing expenses. Pinterest plans to adopt many open-source models for various uses and believes its AI-powered Pinterest Assistant will be a key differentiator in agentic shopping.
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