Pinterest’s New Top-Search Power Play
Update: 2025-10-30
Description
Pinterest just leveled up discovery-based advertising. 🎯
Their new Top of Search ads put your products in the first 10 results — where 45% of clicks happen.
With 96% of Pinterest searches unbranded, this is prime space to capture undecided shoppers.
Early tests?
✅ 29% higher CTR
✅ 32% more first-time clickers
✅ Wayfair saw +237% CTR
This is the new front door for shopper intent.
✨ Want to stay ahead in performance marketing?
Explore insights at 👉 isonicmedia.com
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