Pitch Your Business - Brant Pinvidic
Welcome to Season 2 of the I Make a Living Podcast. We are excited to kick off 2020 with a brand new season and incredible conversations with some of the most influential and successful entrepreneurs in North America and the world.
As a television producer, Brant Pinvidic has pitched a lot. Like, a lot. In his 15 years in the entertainment industry, Pinvidic has had the chance to get his pitching practice down to a science. In his new book, The 3-Minute Rule, he lays out the basics of what makes a great pitch, and where folks fail. His challenge to readers is to get their pitches down to a crystal-clear three minutes, and on this week's episode, we get the inside scoop on how to nail that process.
"They don’t want to hear any of the fluff and pageantry. They just want to get to the point," Pinvidic says. He gives us some simple ground rules for pitching, including how to avoid too much promotional energy, how to separate opinions from facts, and how to come back from 99 rejections to nail that 100th pitch. His approach has allowed him to become a pitching guru outside the entertainment industry, and he now provides support to a broad range of businesses. "Simple is the new sexy," he says; sounds like three minutes in heaven to us.
Guest: Brant Pinvidic
Book: 3 Min Rule
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Damona Hoffman: www.damonahoffman.com
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