According to new McKinsey research, E-commerce has become the most popular route to market for B2B companies as of February 2021- yet digital ramp up, and omnichannel growth, is not without its pain points…

In this episode of “Pivot Presents” Thais Souza- Marketing Director at AkzoNobel- discusses:

• The role digital transformation plays in B2B marketing (02:45 )

• Using digital to help sales teams to close deals faster (04:04 )

• The challenge in using relevant data to drive action, at speed (06:17 )

• AkzoNobel’s approach to digital education internally (09:30 )

• SAP and Volvo Trucks reinforcing their brand through use of personalisation and human elements in their marketing (12:15 )

Watch or listen to the episode below

Read the transcript here.