Pivoting Your Business Model with Sarah Masci
Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.
In This Episode You’ll Learn:
- Why you should consider a daily rate business model - especially if you’re sick of projects that take months and months to complete
- How Sarah settled on pricing for her day rate without promising a deliverable
- What happens as you shift and rebrand your business model
- How your team might change as your business model changes
“I can't guarantee we're going to get a website done in a day. But I can guarantee you that I'm going to give you my best effort, and I'm going to get as much done as we can get done. This business model just kind of evolved into not promising a set of deliverables but promising my time.”
“Before, I always had stuff to do. Whereas now, when you look at my calendar, it's pretty empty. I use this white space time for thinking ahead and projecting where we’re going to be next year.”
“I just have all the ideas and all these things that I want to do. Having somebody on my team who's really good at getting everything systematized and organized on your back end is what's helped me keep moving forward.”
Discussed on the Show
More About Sarah:
Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less, and make more with a streamlined “day rate” business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.
On a more personal note… Sarah is an upstate NY transplant who has called Charlotte, NC home for over 20 years. An outdoorsy 'boy-mom' through and through, she enjoys non-working hours with her husband, their four sons, two dogs, and their backyard flock of chickens. Aside from her family, there's nothing Sarah enjoys more than long summer days, crisp mornings in the mountains, live outdoor music, and hiking with friends. Sarah is grateful for a business that gives her the freedom to enjoy them all.