Flo Crivello is the founder and CEO of Lindy, a no-code platform for building AI agents to automate workflows. Before Lindy, Flo built Teamflow, a virtual office platform that raised $50M but ultimately failed when the pandemic ended and remote work habits shifted.

In this episode, Flo reveals how he pivoted from a "dead" $50M startup to building Lindy. He shares his controversial "Build in Public" strategy on Twitter that generated a 70,000-person waitlist before a single line of code was written, why he fired his entire go-to-market team to restart from scratch, and how a single YouTube review catalyzed their growth from "middling" to exponential.

🔑 Key Lessons

• 📉 The Hard Pivot: How to recognize when your startup is dead (Teamflow) and make the painful decision to pivot, including laying off 50+ people.


• 🚀 The 70K Waitlist: How Flo used a "Build in Public" strategy on Twitter to generate massive demand before the product existed.


• 💡 Positioning Strategy: Why positioning Lindy as "The Zapier of AI" (a familiar anchor) worked better than "AI Employee" (a scary new concept).


• 🛠️ Shipping Ugly: Why you must launch before you are ready (even if the product sends emails to the wrong people) to get true feedback.


• 🔄 The "Boulder Downhill" Moment: Recognizing the specific signal (Lindy 2.0 launch) that shifted them from pushing uphill to chasing growth downhill.

📖 Chapters

• Introduction and Favorite Quotes


• Overview of Lindy: No-Code AI Platform


• Business Metrics and Team Size


• Flo's Background and Team Flow


• The Birth of Lindy


• Building a Twitter Following


• Launching Lindy and Initial Challenges


• Iterating and Improving the Product


• Advice for Founders: Shipping Early and Making Noise


• Customer Reactions to Early Product Issues


• Vision vs. Reality: The Gap in Expectations


• Positioning the Product in the AI Market


• The Turning Point: Lindy 2.0


• Navigating Rapid Growth and Competition


• Lightning Round: Insights and Advice

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