From wedding‑venue discovery calls to six‑a‑side soccer tactics, agency founder Sam Dunning unpacks the mindsets, warning signals, and daily resets that keep him centred while scaling Breaking B2B. He and Jolie explore why a fat pipeline beats hard‑sell pressure, how styes shout “slow down,” and what two kids and one loyal pup can teach a revenue leader about presence.
Key Takeaways

• A full pipeline sets you free because it lets you show up calm and human

• Discovery is a two-way conversation built on mutual respect

• Burnout speaks through your body long before your mind catches up

• Kids and dogs are everyday teachers in presence and leadership

• Movement clears the fog when your brain feels overworked

• Creating daily routines builds leverage and protects your energy
Timestamps

00:00  – Intro: chip‑on‑shoulder & “the game” mindset

03:59  – Laid‑back sales posture & pipeline philosophy

05:22  – Discovery call before demo (wedding‑venue example)

06:35  – Detaching from outcome & filling the funnel

09:11  – Sales‑call framework & mutual respect red flags

11:01  – Freight‑train insight: Greece holiday panic & lost house key

15:06  – Burnout’s voice: styes, stress and agency exit

21:06  – Invisible hustle costs: late‑night U.S. calls

24:33  – Delegating to protect mental health

30:22  – Leadership lessons from a 5‑year‑old & 7‑month‑old

34:06  – Pup‑powered intuition & match‑making story

39:57  – Reset ritual: gym, football, walks

43:16  – Where to find Sam

44:14  – Closing thoughts
Links

Learn more about Sam Dunning

Learn more about Jolie Shapiro

Learn more about Revenue Mind