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Srinivasan K Swamy (popularly known as Sundar), Chairman of R K Swamy Ltd, joins tMVP – The Master’s Voice Podcast series host Pavan R Chawla  for a conversation on the cusp of the company's historic milestone: becoming the first Indian integrated marketing conglomerate to go public and list on the Indian Stock Exchange. 

The IPO, scheduled from March 4th to 6th, comprises a fresh issue of equity shares worth ₹1,730 million and an offer for sale of up to 87 lakh Equity Shares, priced between INR 270 to INR 288 per share. Notably, the company raised Rs 187 crore from anchor investors on March 1st.

In the podcast, Sundar discusses R K Swamy's journey, its unique business model encompassing three distinct segments, and its impressive roster of clients. He emphasizes the company's commitment to long-term partnerships and high client retention rates. Sundar also sheds light on the company's growth trajectory over the past three years, its revenue trends, digital operations, geographical expansion, and research endeavors.

Additionally, Sundar reflects on the transformative shifts in marketing services and content, navigating through the emergence of digital advertising, OTT platforms, and video-centric mediums. He highlights the company's strategy to increase contributions from new clients across different business segments, including digital revenue growth, and the establishment of a digital video content production studio.

Sundar underscores the importance of staying close to customers and adapting to the evolving media landscape. He believes that the podcast episode provides a comprehensive understanding of R K Swamy's strategic evolution and its positioning in the industry. While expressing optimism about the IPO's potential as a good investment, Sundar advises listeners to seek professional investment advice before making any investment decisions.

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