Podcasting Beyond Tracking: Embracing Audience Connection in the Age of Apple's Private Relay
Description
Exploring why Apple's iCloud Private Relay isn't killing podcasting and why podcasters should shift focus from unethical tracking practices to building genuine audience connections. Paul Colligan discusses the minimal impact of Apple's privacy features on podcast analytics and emphasizes the importance of delivering value to a specific audience without relying on invasive tracking
Key Takeaways:
• Apple's Private Relay Impact – Understanding why Apple's iCloud Private Relay has little to no effect on podcast analytics and advertising.
• Embracing Ethical Podcasting – The importance of avoiding unethical tracking practices and respecting listener privacy.
• Building Audience Connections – How focusing on delivering value to a specific audience leads to more meaningful engagement.
Resources Mentioned:
• Sounds Profitable Newsletter – soundsprofitable.com
• The Podcast Report on Private Relay – thepodcastreport.com/private-relay
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