Podcasts as Business Assets: Building Community and Authority for Your Brand
Update: 2025-08-12
Description
Discover why an educational podcast is a powerful asset for your brand. This episode explores how podcasts foster community and build authority, offering practical insights for content creation, engagement, and long-term growth, whether you're a small creator or a large company. Learn to leverage podcasts to connect deeply with your audience.
Top Takeaways
- Podcasts humanize your brand, building authority and fostering loyal, enduring community connections with your audience.
- T Podcasts are valuable, long-term business assets that retain audience attention longer than video and offer lasting value.
- Consistent publishing (ideally one episode per week) and active promotion between episodes are crucial for audience growth.
Helpful Links & Tools
- Contact for podcast setup and production assistance: https://talkingsilkworm.com/contact/
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