Positioning – What It Is and How To Nail It
In this episode Paul Denham talks with Jamie Barnett, Advisor and Board Member to high tech start-ups about product positioning.
Very few companies get their positioning right early on, sometimes ever, and this ultimately has a detrimental knock-on effect, with the worst case scenario where the company fails.
But this can be easily fixed with the right steps.
Jamie shares her advice and experience both as a CMO and a board advisor helping high-tech companies understand and communicate their positioning.
Tune in to get full value from this informative discussion.