What does it take to turn a family-owned hotel chain into a sustainability powerhouse? This episode, join Álvaro Sánchez López, Iberostar’s Global Sustainability Director, to uncover his fascinating journey and the dynamic initiatives the company is spearheading to champion sustainability. From eliminating single-use plastics and achieving carbon neutrality to promoting responsible seafood consumption, Alvaro offers a behind-the-scenes look at Iberostar's ambitious 2030 agenda and the critical role of collaboration in tackling global environmental challenges. Learn how the company enhances coastal health, optimises energy efficiency, and focuses on responsible food sourcing to ensure a greener future. Alvaro and Ash also share practical eco-friendly travel tips, highlighting the importance of choosing sustainable hotel chains, managing energy consumption, and supporting local businesses. Join them as they celebrate these achievements and learn how you can contribute to a more sustainable travel industry.