DiscoverupsidePowerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]
Powerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]

Powerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]

Update: 2021-11-10
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Interview Begins: 8:51

Debrief Begins: 51:07


A.J. Damiano is the co-founder and CEO of Powerspike.


Powerspike is the easiest way to sponsor influencers in the esports & gaming space. Powerspike helps you create campaigns, connect with Twitch influencers and teams at scale, without all the busy work – making it simple to advertise on Twitch.

Their platform merges influencer marketing with programmatic advertising, enabling brands to create an influencer campaign just like they'd make a media buy.


The process takes 4 minutes or less, and saves the average brand over 150+ hours of work.

There's no negotiating, no having to tediously search through lists of thousands of influencers, and most importantly, no heavy lifting. Simply tell PowerSpike what you want, and it delivers results.


We discuss:


  • Twitch back in 2014 12:35

  • Getting Brand Sponsorships 20:21

  • Pitch Model Pre Techstars 22:25

  • Pitch in Today's time 23:10

  • Brand Safety 26:39

  • Creator's Inventory Management 30:18

  • How to be on Powerspike 33:40

  • Creator's on Powerspike 34:48

  • Building the Marketplace 38:02

  • Powerspike's Business Model 40:24

  • Best for Powerspike 41:48

Foodnerd was founded in 2015 and is based in New York City.


Learn more about Powerspike

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This episode of upside is sponsored by SPMB


SPMB is one of the fastest-growing retained executive search firms in the country, closing hundreds of C-level searches every year.


For over 40 years, SPMB has specialized in recruiting upper management and board members to VC-funded startups everywhere from early-stage to growth stage.


They can do the same for you. 


Visit upside.fm/spmb to learn more.


This episode of upside is sponsored by En Blazes


En Blazes is an Operations Strategy Agency that prepares your org for scale.


They’re offering a free guide to growing your team from experts in hiring, off-shoring, and diversity. You'll also receive a mini-course on valuing your business for sale.


Visit scale.enblazes.com to learn more.


This episode of upside is sponsored by GoingVC


The good folks over at GoingVC, which was cofounded by our friend and past guest, John Gannon, have published a BUNCH of papers, guides, models, and all this amazing content to help people learn about VC trends and prepare for interviews - there's even stuff on how to get started as an Angel or early-stage investor.

Subscribing is a steal at less-than $200 PER YEAR. So sign up TODAY if you want to start your venture capital career TOMORROW - and be sure to use the discount code UPSIDEFM for 20% off your first year.

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Powerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]

Powerspike // connecting brands and creators on Twitch with a self-serve advertising platform [UP094]

Jay Clouse & Eric Hornung