Are you getting ready to attend a writers’ conference?

Guess what? So am I! And I want to make the most of my time there, so let’s think through what will help with that.

You’re likely going for at least two reasons: to learn and to connect. You might also be going to pitch your project. Let’s prep, plan, and pack to get the most out of this upcoming event, so you’re even better prepared to learn, connect, and pitch.

And given that I work with a lot of published authors and speakers, it’s possible you’re one of the presenters. One day I might share detailed speaker recommendations, but for now I did weave in a few suggestions to make your faculty conference experience a little easier, too.

Event Binder

First, I should mention the Event Binder. This idea originated with Kathi Lipp on an episode of Writing at the Red House. Years ago I heard her describe what she includes in her “dossier,” as she calls it, and I’ve adopted and adapted the list to make it my own.

I load it up with all travel information (printed out, obviously) like reservations, and confirmations; contact names and emails; an envelope for receipts; a mileage tracker where I can log each outing; a printout of the schedule; and more. If I’m speaking, I print out copies of my messages in case technology fails.

That said, I do create redundancy by dropping the same information into a folder on my phone in an app like Google Drive or Notion. And I’ll save the key locations in my maps app so it’s a quick click and I’m on my way.

If you’d like a list of what I have in my Event Binder whether I’m an attendee or speaker, head to ​annkroeker.com/conferenceprep​ to get a checklist.

Research Speakers

Hopefully you already read the session descriptions when choosing this conference and got a feel for the presenters and other faculty.

Study the conference website

Now, in the days before the event, study the website to learn about the organizers and faculty. You never know who you’ll be sitting next to at lunch or crossing in the hallway—knowing the team and speakers means you’ll be able to connect more personally during any random interaction.

Follow and watch or listen to speakers online

Find and follow key faculty on social media. Search YouTube and podcasts to find your favorite speakers. Listen to at least a few minutes of their interviews, presentations, or lectures. 

[Edited to add an excellent suggestion from writer Li Mitchell, who replied to my newsletter and suggested “joining presenters’ email newsletters (if they have them) and getting to know them through email before you attend their conference …because then when you met them in person, you would already have spoken through email.”]

When you do this, each speaker will lift off the pages of the conference materials and seem even more “real” when you hear them tell a personal story about family or childhood in a podcast interview. You’ll get to hear their voice. You’ll see mannerisms if you see them on video. If you have time before the event, you could read one of their books.

Write what you discover

If you create an Event Binder, write questions to ask and details you learn next to their name and session description. If you need more space for key bits of information, grab a sticky note so you have more room to write. If the speaker says something that stands out—like a hobby, a school, or a trip you relate to in some way—write that down, too.

These little notes are handy—if you brush up on what you’ve written before their session and meet them afterwards, you’ve got a conversation starter (“I heard you love Belgium—my husband’s from Belgium, and I love it, too!”).

The more I learn in advance, the more excited I get about the conference. I hope you do, too.

Find Friends who Plan to Attend

Most events like attendees to use an event-specific hashtag on social media. In fact, they might tag you or share your posts when you share.

If you feel comfortable sharing ahead of time, highlight the event by tagging the organization or organizer and use the hashtag—before you go to the conference. It’ll get your post in that feed and you might meet people online and connect with friends and colleagues in advance who search it and plan to attend, as well. 

It’s a way to get buzz going ahead of time and build anticipation.

Prep & Pack

The last and obvious thing you and I need to do before the conference is…pack.

When I take my time to ensure I’ve brought the items that will help me make the most of this event, it’s easier to relax and enjoy myself.

Grab the binder, of course, if you make one.

For me, it slides in the main compartment of my day bag that I’ll be carrying around all day. For me, it’s a backpack. You’ll want to choose your bag.

Choose Your Bag (Mine’s a Backpack)

If you’re physically able to carry a backpack and you don’t feel too…collegiate…toting it around on your back, I recommend it. 

Pack what you need for the day

A spacious backpack will hold a laptop (if you take one) and/or an iPad-type digital notebook, paper, pens, a small lunch (and floss, for after lunch), snacks, gum or mints, business cards, water bottle, umbrella, portable power bank to charge a drained phone, and other bits and baubles—whatever you like to carry with you from building to building, room to room. 

Obviously we’ll all have different items we like to have on hand. Those are ideas to get you started. And something like a backpack gives you lots of slots to stay organized.

Leave space for goodies

Be sure to leave space for goodies, because you’ll acquire things while you’re there, like you might buy a book from the event book table, or freebies from exhibitors and sponsors, like free pens, water bottles, coasters, and the like. 

Whatever bag you end up bringing, leave space for swag.

Is it unprofessional? Could be an advantage!

One year I carried a ridiculous purple backpack. I stuck out and felt self-conscious, even unprofessional, but it’s what I had and it held what I needed. 

A dear friend and I were chatting after a session where she was speaking, and she noted my purple backpack. We joked about it. “Well,” I said, “it makes me easy to spot!”

She was leaving a day early and wanted to say goodbye to me, but in the sea of attendees criss-crossing the campus, she assumed it would be impossible to connect with me again. She felt sad about it.

Then, she saw a flash of purple.

I heard my name. “Ann! Ann Kroeker!” I looked up and saw her waving with both arms, and I raced over to give her a huge hug. “I saw the purple!” she exclaimed.

That purple backpack accompanied me to a lot of writing events. After that, I got over any sense of feeling unprofessional. 

In recent years—and I don’t know why—I eventually bought a new backpack. And it’s gray. So all these years later I still carry a backpack, but you’ll never find me in a crowd.

Now I’m going on and on about this backpack, and I’ve dragged you into the weeds, but I’ll end by saying this: don’t go out and purchase a backpack—gray, purple, or otherwise—just because I’m talking so much about it. By all means, use what you have and enjoy. You know what works for you.

Too heavy for your health? Find a rolling bag

And as much as I love a good backpack, I know not everyone is physically able to carry one. In fact, I had lower back pain years ago that made it impossible, so for those outings I would borrow a rolling briefcase from my mom, which saved the strain. 

Books for Signings

If you purchase books by faculty, take those along and see if you can find a time for the authors to sign them. Don’t worry if you didn’t have time to purchase speakers’ books in advance, because you’ll probably be able to purchase them on-site to have them sign. 

And of course if you’re speaking, coordinate with the conference to have your books available for purchase and see if they’ve planned a signing.

Many conferences schedule author book signings for their speakers, and it’s always fun to enjoy that fleeting one-on-one moment with the writers you admire. And if you’re the speaker doing the signing, it’s wonderful to interact with people who are enjoying what you’ve written.

In a smaller setting with no official book signing, you might try to find an opportune moment. If you’re chatting with the author, they seem relaxed, and there’s not a line of other people waiting for their moment, ask (but give them an “out” to say no). I did this with the late Phyllis Tickle, an