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Are you focused on pricing for profit or just doing what everyone else does?

When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.

In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy.

I’ll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep.

Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success!

Tune in to Live With The Pricing Lady  your pricing podcast and start pricing for profit today.

What to listen out for:

• 00:43 The Importance of Pricing for Profit
• 02:58 Common Pricing Pitfalls
• 09:22 Strategies for Profit-Based Pricing
• 15:06 Overlooked Aspects of Pricing
• 18:53 Tips for Effective Pricing
• 20:51 Conclusion and Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp