We recently collaborated with Mark Michael, CEO at DevHub. Here we discuss whether leaders should prioritize mission or profit potential when building a team.

Mark shares a nuanced take of how mission matters when it is big and clear. But for many companies, especially smaller ones, profit potential is what motivates teams day to day. The best leaders know when to lean into each.

And leaning into both mission and motivation is why CEOs write bestselling books. A book is not just content. It is a door opener. It signals credibility at a level that creates opportunities you could not access before. Partnerships that once felt out of reach suddenly become conversations.

That is Benefit #14. Check out the full list of 25 benefits to becoming a bestselling CEO at: https://cariboustrategic.com/benefitss

Less than 2% of books achieve bestseller status. As a 2X bestselling author featured on the Amazon bestseller list for 64+ weeks as well as on BBC TV and in Times Square, and named a Top Consultant by the Product Marketing Alliance, I’m on a mission to help others become bestselling authors too. If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with my done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!

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