Product Led Growth Collaboration: Sales, Marketing, CS, Growth | Japna Sethi, ProductBoard
Update: 2022-11-09
Description
A go-to-market strategy (GTM) is a plan that details how an organization can engage with customers to persuade them to buy its product or service and gain a competitive advantage.
According to Japna Sethi, leader of the Product-Led Growth team at Productboard, ideally, marketing, sales, and customer success teams should share the same goals.
In this episode of Product Led Revenue, Japna describes how Productboard implements product-led growth. Japna and this episode's host Tim Geisenheimer get into GTM strategy and why the relationship between the sales, marketing, CS, and growth teams is so meaningful. They discuss balancing self-serving and sales goals and the importance of committing to a growth mindset.
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