Product Marketing During Uncertain Times: Focus on GTM best practices
In this episode Mike Smart of Egress Solutions interviews Alex Gammelgard, a go-to-market and product marketing leader and expert with extensive background in B2B and B2C GTM strategy and execution. Gammelgard describes her unique path to achieve GTM career success and how she continues to differentiate herself. She emphasizes that during our current times of uncertainty and coping with macro-economic factors product marketing best practices and our core go-to-market skills are even more valuable in the technology sector. Alex’s perspective is, “Understanding the customer, anticipating their needs, and delivering easy-to-use solutions with great education and support are still key fundamentals of go-to-market success.”
Alex is a GTM and product marketing executive with expertise driving go-to-market strategy and brand outcomes for and B2B SaaS, Marketplace, AI, and Robotics companies. As a consultant she works cross- functionally with senior leadership to help define and drive company strategy. Previously Alex has worked with companies such as Active Campaign, Softbank Robotics US, Rentlytics and Apttus in leaderships roles such as Head of Product Marketing, Head of go-to-market strategy and Sr. Direction of Brand Development.
Guest: Alex Gammelgard | https://www.linkedin.com/in/agammy/
Host: Mike Smart | www.EgressSolutions.net