Today's guest is Aviv Ben Josef!

Aviv has more than 20 years of experience in tech. He is an executive coach working with hundreds of engineering teams and leaders.
With Aviv, we talked about profitable engineering, what makes engineering valuable, why impact is hard to measure,and what are the cultural and organizational traits that make engineering teams successful.


(01:43 ) Introduction
(02:20 ) Aviv’s journey into tech
(05:57 ) From tech to consulting
(08:12 ) Less coding, more coaching
(11:42 ) Profitable engineering
(15:11 ) What unprofitable engineering looks like
(17:33 ) Other engineering dysfunctions
(20:49 ) Why is engineering still perceived as a cost
(27:23 ) Switch your approach
(32:48 ) Intentional learning
(38:29 ) Meta retros: connecting engineers and product
(45:31 ) Set your goals
(48:27 ) Product engineering in today’s framework
(53:28 ) The AI influence on teamwork

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This episode is brought to you by https://sleuth.io
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You can also find this at:

- 📬 Newsletter: https://refactoring.fm
- 🎧 Spotify: https://open.spotify.com/show/7Luds9dmzZDoDC8Q7EMbSw
- 📱 Apple: https://podcasts.apple.com/us/podcast/refactoring-podcast/id1719137305

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For inquiries about sponsoring the podcast, or appearing as a guest, email: luca@refactoring.club