You stayed up late. You posted nonstop. You wrote email after email.

And at the end of Giving Tuesday? You raised $642.13.

Worth it? Maybe. Maybe not.

In this Profitable or Pointless? episode, Bernadette breaks down the pros and cons of Giving Tuesday and local giving days with clarity, honesty, and zero fluff. Are these campaigns really the high-impact fundraising opportunities they’re cracked up to be—or just shiny distractions pulling your team away from more strategic efforts?

This episode helps you evaluate whether these short-term fundraising days are profitable for your organization—or just pointless noise in an already overloaded calendar.

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  The real ROI behind Giving Tuesday campaigns

  
  


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  When local giving days do make sense—and when they don’t

  
  


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  The subtle risks that can quietly sabotage your long-term fundraising

  
  


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  How to run a Giving Day campaign that builds relationships—not just raises cash

  
  


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  Why sometimes the smartest move… is sitting it out

  
  

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  Did your last Giving Day attract repeat donors—or just one-and-dones?

  
  


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  Was your team energized or exhausted by the effort?

  
  


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  Did your campaign support your mission—or distract from it?

  
  

If you’re answering “no,” “burned out,” or “I’m not sure”… this episode is a must-listen.

What’s your take?

💬 Was your last Giving Day profitable or pointless?

Leave a voicemail at (914) 297-7692 and tell Bernadette what worked (or didn’t). Your insight could be featured in a future episode.