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• Promo codes are almost 5x less effective for attribution than advertising pixels, according to data contained in the Q2 Podscribe Performance Benchmark Report, released today. The data, which includes benchmarks from Germany, France, Australia, the UK and Canada as well as the United States, also suggests that ads don’t work instantly, with around half of conversions happening more than a week after hearing advertising. The report is a free download.


• Call Her Daddy’s Alex Cooper is the subject of a Hulu docuseries called Call Her Alex, which Variety says is “fine” but “simplistic”.


• Goalhanger show The Rest is Football will be “enhanced” through the 2025 FIFA Club World Cup with official match clips, in a new partnership with DAZN.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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• The Humanities in Medicine Podcast Makes History! — Dr. Michelle K. Watson, host & producer of the Humanities in Medicine Podcast Experience, has become the first podcast in history to have an episode transformed into an NYU museum exhibit on 4/11/25.
• Meet with John Wordock in Dallas — Attending Podcast Movement in Dallas August 18-21? Grab a beverage with consultant John Wordock and talk content, audience and revenue. All conversations kept confidential.

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