In this episode of the Secure and Simple Podcast, host Dejan Kosutic interviews Punit Bhatia, founder of FIT4Privacy Consulting Company, author of 4 books on GDPR, and host of the FIT4Privacy podcast. Punit shares his journey from working at a bank to becoming a leading consultant in privacy and AI governance. He discusses the importance of content marketing, personal branding, and consistency in building a consultancy business. Punit also provides insights into how creating expert materials, publishing books, speaking at events, and maintaining a presence on platforms like YouTube and LinkedIn have contributed to his success. Tune in to learn best practices for promoting your consultancy and establishing a strong professional network.

Links from the episode:
- Conformio software to streamline and scale ISO 27001 implementation and maintenance for your clients: https://advisera.co/Conformio-software
- White label documentation toolkits for NIS2, DORA, ISO 27001, and other ISO standards to create all the required documents for your clients: https://advisera.co/page-all-toolkits
- Accredited Lead Auditor and Lead Implementer courses for various standards and frameworks to show your expertize to potential clients: https://advisera.co/Consultant-Courses
- Company Training Academy with numerous videos for NIS2, DORA, ISO 27001, and other frameworks to organize training and awareness programs for your client’s workforce: https://advisera.co/page-Company-Training-Account  

• (00:00 ) - Interview with Punit Bhatia


• (01:02 ) - Starting a Consulting Career: Punit's Journey


• (03:47 ) - The Freedom of Being an Independent Consultant


• (04:36 ) - Building an International Clientele


• (07:33 ) - Visibility and Content Marketing Strategies


• (13:02 ) - Effective Use of Social Media Channels


• (18:14 ) - The Podcast Journey


• (23:21 ) - Leveraging Content for Business


• (25:49 ) - The Role of Books in Brand Building


• (27:39 ) - The Importance of Consistency


• (34:53 ) - Expanding Expertise to AI


• (36:45 ) - Future of AI and Privacy Standards


• (39:56 ) - Final Thoughts and Recommendations


• (41:13 ) - Useful Resources for Consultants